FULL PRODUCTION INCL. POST (EXCL. DIRECTOR) | IN PARTNERSHIP WITH BETC FOR RECKITT BENCKISER
Airwick Sandstorm are committed to entirely flexible ways of working and, in this case, we were able to bring a top-level Commercials Director to the project as an independent. This created the perfect package for the Client: their preferred creative treatment, a clever & practical visual execution (delivered both in-camera & with CGI) and a fast & efficient Production schedule. The project included testing a real cow and sourcing 30,000 flower heads (in January) to add the verve & visual flourish that the performance-based comedy really required.
INSIGHT FILM: STORYBOARD